Plan for Progress  

A Press Release involves any information that is given to the media about any particular aspect of an organization or individual. A press release is designed to be sent to journalists in order to encourage them to develop articles on a subject.

Press release submissions involve submitting such information to the various press release submission sites. This immediately gets results on the search engines. Unlike deep link submissions, where the page itself is promoted, here, the press release article is promoted and can be seen in the search results.

A press release article requires a lot of care when being prepared. It cannot be angled in such a way that it becomes a marketing attempt and not so much an informational piece. Press releases that try to sell a product will lose credibility among the readers. It is necessary to be concise and to the point. It should convey the message across without beating around the bush. A credible press release will increase traffic to the website to a great extent. A press release submission is a great way to improve visibility of the website if used in the appropriate manner.

Deep Links are essentially links to a particular page in a website or any object on that page. Deep link submission helps websites boost their ranking in Google search.

Google uses bots to “crawl” the websites and find significant results. One of the most used pools of data from where these bots retrieve data regarding sites is the various deep link submission directories on the internet. The bots go through a number of these directories and rank the various results in the descending order of presence of such URLs in the directories. That is, the URLs that are present in the most number of directories get ranked highest.

Deep link submission is the process of submitting these URLs to such directories. More the number of links to such URLs are present on the web, the more the chances of the website getting ranked higher in the search results. When the deep links are submitted to the directories, they are combined with a short description of the site. This description will contain the keywords to which the content on the site is related. This way, the bots on the search engine will be able to identify which page is relevant to which keyword.

Deep link submissions are fast gaining fame among companies as a very important step in SEO. Most companies however prefer to outsource their SEO activities to other web solutions companies.